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1. How long have you been in India?
A. Pizza Hut made its foray into India with a restaurant in Bangalore in June 1996 and was the first international restaurant
chain to enter this category.
2. What is the footprint (no of restaurants) that you currently have in India at the moment?
A. Pizza Hut is India’s largest casual dining restaurant brand with 140 restaurants across 34 cities. For details on cities,
restaurant locations click here.
3. Are these outlets Franchisee owned?
A. Our operations in India are 100% franchise based.
4. Does Pizza Hut only serve pizzas?
A. Pizza Hut is about pizzas and more. Apart from being the pizza experts, we also have a new BIG menu with a wide range
of vegetarian and non-vegetarian appetizers, soups, salads, pastas, beverages and desserts.
5. How different are the Indian consumers and to cater to their taste how do you customize your products?
A. Indian consumers, like global consumers, have welcomed Pizza Hut’s strategy of introducing familiar toppings over the
years. International products have been tested on levels of salt and spices to ensure they suit the Indian palate. The
enhanced menu that we are introducing as a part of our brand repositioning at Pizza Hut is also in keeping with the
evolving tastes and preferences of the Indian consumers.
Another point to note is that world over; the toppings at Pizza Hut are mainly beef and pepperoni. But in India 60% of the
people are vegetarian and we have more variety in the toppings on the vegetarian side.
6. What is Pizza Hut’s positioning?
A. Pizza Hut is the preferred affordable casual dining restaurant in India with a 27 per cent market share of the eating-out
market and over 70,000 footfalls per day across the country, and being rated as the most trusted and established brand;
Pizza Hut is geared to provide diners with the ideal place to change everyday moments into celebrations with delicious
food.
7. What is Pizza Hut’s market share?
A. Pizza Hut has 27 per cent market share of the eating-out market |
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